social media – Cristina Arévalo- The Art Cake Experience

So, do I really need to have a Blog?

13 de May de 20208 de May de 2020Leave a comment

The answer is no!

Then, why have one?

Some may say it is a trend, and a trend that even I sometimes question.

I am not a writer and don´t have any studies to be one. I speak a few languages, however, English being my second language doesn´t make things easier.

So, going back to my original question, the answer still “no”, it is not needed and here is why:

There are thousands of people writing blogs nowadays about everything and I don´t believe there are that many people willing to read everything we write, so is it just bloggers following bloggers?

This is a lot of work, and I really mean A LOT! I am a Cake Designer, Gelatin Artist, teacher, and a full-time mom; and on top of that I must think about writing a weekly article , fin ideas , recipes, take pictures of my products, edit and share on social media for just a hand full of people to read.

Who has time for all of that? Maybe a few good followers, my family and some good friends that still have some patience to read my articles.

But, funny thing, I still have the blog!

Why?

First because I find this screen my confessionary, as well as so many people, this is my place to say what I believe, what I think, to try to help others and share what I believe is too good not to share.

Second because even if one person can take something good out of what I write, then my work is done.

Third, once you start, no matter the amount of work you might have, you can´t stop. It is like playing in the casino, at the beginning you win nothing, then as you start having some good hands and wining, it is hard to stop, you kind of get addicted and believe that the next article , the next post is going to be the one to get to more people and help others, to finally have the wanted outcome and make something out of your work.

That is why I still have my blog, and I´ll keep writing and sharing with you everything I do, recipes, party ideas, classes, tutorials and my personal intake on how to use social media to help our cake business.

So, do I really need to have a Blog? No. Do I want to have a Blog, Yes!

It is a great tool to keep your community informed, and updated with everything you do and specially for them to get to know you, this is social media, we mean to be social and to be there for our students, clients and community.

Which leads me to my next question, what are we really selling? A product or ourselves?

That will be for my next post, leave me a comment about it and don’t forget to like this article, comment, share and subscribe!

Stay Creative!

Love,

Cristina.

What to do (or not) using #hashtags for a cake business

27 de January de 202015 de January de 2020Leave a comment

What is right and what is wrong when using #hashtags for a cake business?

A good group of #hashtags at the end of an image can make a big difference, to both bring more traffic into your account and adding more followers to your profiles and brand

As I said before, the order should be something like this, however, it is not a science, it can be flexible to your audience and your intentions.

We can play with the content of the #hashtags just like this:

Niche: #food #desserts #cakes

Theme: #cakedesign

Brand: #theartcakeexperience

Place: #cristina_theartcakeexperience /here I prefer to use my profile account than my location in order for people to follow me more easily, however, the profile of your account should include your location but that can be a topic for another post on how to use your profile Bio to grow your business.

Ideas and “Trends”:

There are many #hashtags that we can use and follow easily that will help us get in the game of social media marketing. I would like to share with you some simple ideas that can help you organize your social media posts.

However, another thing I learn about it is that there are platforms and apps that can help you do that, schedule your posts, tell you what works better in terms of #hashtags, recommends which ones to use and also what time is better to post according to your target audience.

These apps run statistics and really make your life easier. I use Tailwind and Planoly which are very good and easy to use, also Later is a great one. But there are many in the market that can really help you organize your posts.

We can use simple trend #hashtags to get our publications out there, for example:

Days of the week: #mondayfunday #transformationtuesday #wisdomwednesday #throwbackthursday #foodfriday #socialsaturday #selfiesunday

There are many ideas, don´t stop exploring and using your favorite social media platforms and don´t forget to use this to your advantage and to grow your business. But if you want a small piece of advice, don´t get too caught up in this game, it can take a lot of your time and can be very competitive and demanding, so I don´t want to add more things to your cake design business to-do list, I just want to help you get out there and show your wonderful work!

I loved writing these posts for you and I really hope you liked them too.

If you did, don´t forget to like, comment, share and subscribe!

Lots of love,

Cristina

How to write a good #hashtag for a cake business

20 de January de 202015 de January de 2020Leave a comment

So, let´s keep talking about #hashatgs

How to write a good (#) hashtag.

It must be memorable, unique and relevant to the post or the image. It should be easy to memorize and not too long so followers will not lose time trying to figure out what we are saying.

Good Hashtags! #caketopper #cakedesign #cakesforher

however, over this last year, I have realized that more specific hashtags even if they are too specific can have a better impact. Let me explain why…

A very trendy hashtag can have millions of followers, so if your business is new and not too famous, it will take a longer time for new followers to find, that is because your post will be lost amongst millions of other posts.

Usually, good hashtags, trendy enough, with an average of followers can be a better option for new audiences to find your product.

For example:

#caketoppers can have 424,070 publications

but

#harrypottercaketopper 589 publications

That means that if you use the second option for your publication, your post will be placed between 589 posts and will be easily found instead of being among a sea of almost half a million posts.

Now, not so good ones:

#caketoppersforlittlekidswholikebatman #cakedesignnewtrendsofthisyear #cakesthatshewouldliketoeat

Why?… too long, too difficult to read and not enough followers for you to lose time using them.

Before using a #hashatgs, make sure to know what the words mean and if together the words won’t have a different connotation, that way we prevent ourselves from sending the wrong message.

Just imagine this:

#mywormcake followed by an image of a good looking woman in the kitchen taking a cake out of the oven… that can be miss understood and could lead to unwanted comments.

However, imagine a steamy cake fresh out of the oven, a close-up picture followed by the #freshbakedcake better right?. We avoided the word “my” and give it a less personal connotation also all the words are easy to follow and without any different meaning.

To give you an example of my own experience, let me share with you this post from my Instagram account that had a big impact due to the use of #hashtags.

#beautyandthebeast / First the theme of the cake without talking about cakes to attract an audience interested in Beauty and the Beast and not just cake design

#cakedesign/ #bolosdecorados( Usually I make my hashtags in two different languages because I live in Portugal but want a more international audience)/ Now is the niche, the specific group of people your post is intended for. In this case are cake designers or people interested in it.

#beautyandthebeastcake / #beautyandthebeastcaketoppers / even more specific to the post and the theme

#theartcakeexperience #cristina_theartcakeexperience #theartcakeschool/ finally my brand and my Instagram account so people will easily follow me.

Next time I´ll talk about what to do and what not to do when using a #hasgtag

If you liked this post, don´t forget to like, comment, share and subscribe!

See you later…

Love,

Cristina

Social Media Calendar

16 de January de 20206 de April de 2021Leave a comment

It is the beginning of a new year and I really like to take a look at my last´s year resolutions, and one of them happened to be ” More Social Media Exposure!”

Trying to be updated with all the social media posts, running an online school, recording and editing videos, teaching and baking can be a daunting task. I so much understand the work of Social Media Marketing companies and why they charge what they charge because it is a LOT OF WORK!!!!

However, this Blogging thing is kind of new to me and I can´t afford right now to pay anyone else to do the job for me so I came up with a very nice and simple to follow a calendar for social media posting.

I always have someone young to give me a ” Crash Course” on how to manage my social media accounts, this time was my gorgeous goddaughter, that gave me all the insight on how to use social media to my advantage, the best time to post and how frequently to do it.

But if you don´t have a talented Goddaughter like me, there is a lot of information on the social media platforms analytics to get you going. Pay attention to the time your followers interact with you and which of your posts are more popular, that will help you too.

There is a lot of terms and vocabulary that can make us lose our mind and patience, and since the idea is to make things easy for you I´ll try to make it simple and show you what really worked for me.

After wandering around the net, trying to find out what SEO and CCS and Plugins are, I decided to work with what I know and already have; a Facebook page ( not a profile) which is very simple to open, to use and to maintain, also the Blog ( of course) and my Instagram account. With this, I can make a lot and the idea is to get publicity, followers and promote my work.

I am no Blogger, I bake cakes and teach sugar paste modeling and gelatin art, so this social media marketing should be very simple and easy to use for me and any other cake designer.

What really works for me!

The first ( and very important) step is to post periodically, yes PERIODICALLY! This will make all the difference, and even more important is when to post. As more you post, more exposure you´ll get, and posting at the right hours will make you reach more of your target audience.

The great news is that you can schedule your posts in advance in almost all these social media platforms, some of them directly in the platform like Facebook or with the use os specialized apps like Planoly, Later and Tailwind for Instagram and Pinterest.

Let´s build our Social Media Calendar based on a few things: seasonal posts, your weekly work, quotes, and sharing. Also, it is important to know when to post, so I´ll give you an idea of what works for me.

Take in the count all the different social media platforms, groups, profiles, and pages.

So, let´s play with seasons and holidays in order to organize your yearly posts, like this:

January: News, New year´s resolutions

February: Valentine´s day

March: Spring

April: Easter

May: Mother´s day

June: Summer Break

August: Tropical themes

September: Back to School

October: Halloween

November: Fall/Thanksgiving

December: Christmas

Now, you should post weekly and periodically as I mentioned before, so here is my own personal calendar so you can have an idea, copy this if you want, but remember, you´ll only know what works for you and your target audience.

Use the analytics of the social media platforms and find out this: best hours for posting and the posts that had better interactions, this way you´ll know when and what to post.

Let me explain: If you have more people entering your page on Mondays and Fridays at 3:00pm, that means that is the best time for you to publish your posts. If on Instagram you had more reactions to the pictures of your decorated cakes, than the picture of you in the kitchen, it means people are more interested in seeing your finished work instead of the process, so post your finished cakes more often and in the best hours and days. This will mean more interaction en, even more, followers.

Combine this effort together with the use of #Hashtags and it will work even better.

Check out my previous post on ” The use of #hashtags for cake business” and get some insight on how to use them in your favor.

My weekly Social Media Calendar:

Let´s go back to our Social Media Calendar, now for the weekly posts:

Monday/ Instagram at 18:00h e Blog between 21:00h and 22:00h.

Tuesday/ Interact with Facebook Groups, share posts and news from my work and colleagues

Wednesday / Facebook between 18:00h and 21:00h

Thursday/ Instagram Stories, Facebook posts at 19:00h and a new video every two weeks on my YouTube channel.

Friday / Instagram at 21:00h

Saturday/ Facebook between 21:00 and 22:00h

I also share on my Facebook profile, pages and groups everything I publish in other social media platforms, that is because it is the platform in which I have more followers.

There are many types of pots you can share like: your own works, announcements, stories, follow-ups, share information, share someone else´s work, quotes, inspiration, behind the scenes of your work, Blog posts sharing, promotions and add and many more. One thing to always keep in mind is to BE YOU!, be original, be yourself, don´t copycat, be authentic and true and people will react to you and your work.

I don´t know it all, but I know what works for me and what could work for a Cake Business, and most importantly what doesn´t take much of your time. If you want further information an how to post and how to schedule your posts, feel free to contact me here or through any of my Social Media profiles:

Facebook: https://www.facebook.com/bolosdecoradosdecristina

Facebook Page: https://www.facebook.com/theartcakeexperience and https://www.facebook.com/CristinaArevaloBolosDecorados

Instagram: @cristina_theartcakeexperience

Pinterest: https://www.pinterest.pt/theartcakeexperience/

YouTube: The Art Cake Experience Channel

I´ve loved to share this with you and truly hope it helps you, so if you´d enjoyed it too, please don´t forget to like, comment, share and subscribe.

Love,

Cristina

Using #Hashtags for a cake business.

13 de January de 202013 de January de 2020

#arehashtagsreallyinportantquestionmark

Did you see that? It looks more like a tongue-twister than a #hashtag

But it got your attention, right?

Apparently, we are nothing in social media without a #hashtag, but do they really work? are they good for all social media platforms? is it worth the trouble?

I have to say that since last year I´ve been quite active on social media in order to promote my online teaching business and cake decorating business, even my personal brand. And I also have to say that I´ve learned a lot since last I wrote a post about hashtags and social media. Not because I became a master in everything that there is to know, more of a try and fail kind of situation, and be aware that by the time I finish this post, the algorithm in social platforms have changed and #hashtags too!

I found out two good things: what really work for me and what gives me less work to do.

I have a lot of information to give you, so I will divide this post into several parts.

Now, going back to the # hashtags, believe me when I say they are a big help, and I can recognize the advantages of their use, but like many or some of you, I didn´t even know what they were until last year.

So, If you are any like me, here I have for you a little crash course, a simple 101 on how to use #hashtags to your advantage for your cake business.

What is a #hashtag?

It is a tool that allows us to identify and easily follow a product, place, event or personality as well as promotions and trends. Consists of using the hashtag symbol of our keyboard (#) followed by a word or words that refer to what we want to identify and they are always in lower case and without space between the words.

For business it is a great and useful tool, it helps to showcase our product, be followed or even discovered by users around the world.

What social media platforms use #hashtags?

At least the main ones, Twiter, Facebook, and Instagram are the most common ones. But also Pinterest and more Social Media platforms use them. I confess that I´m not a big Twitter user, I prefer Facebook and Instagram because they work for my business and my target audience, but that can be a different case for you. Pinterest can be a great platform for cake decorators and cake designers, but to really take advantage of it, it should be used in a very specific way and that is for another post.
For Facebook, even though some people use the hashtags (#) I don´t recommend it. It is proven that the posts with hashtags in FB have no difference in their success. FB posts rely on images, that is what truly makes the difference, so don´t bother wasting time creating hashtags for FB, remember we as cake decorators are always short on time so we won´t want to waste it.

Now, Instagram in the other hand is the home of the hashtags. It is a must to use them!

I have seen the number of my followers grow with the use of hashtags. The number of interactions; meaning the likes and comments, have to do not only with the use of hashtags but with the quantity, quality of the hashtags and frequency of the posts.
Instagram allows you to use a large number of hashtags, and it is proven that posts with more than 10 hashtags work even better than others with less. We can even follow hashtags instead of a person or a profile.

Now, I don´t want to bore you with a long post, so I´ll ask you to just think about what social media platform really works for you and you are willing to commit to. Then in my next post, I´ll show you how to write a good hashtag and how to use it.

If you liked this post, please comment, like, share and subscribe.

See you next time

love,

Cristina

A “killer” about page?….really?

19 de February de 201824 de June de 2020Leave a comment

I already talked on the first post I did for my Blog about the struggles I had with the name and it´s purpose. Now, as time goes by and as I learn more about this ” having a blog” thing, I realized that an ” about page” is quite important.

This post was written 3 years ago, and can you belive I am still struggling with the same issues?

But what happens when I am still not clear about that purpose?. Have to confess that this business of mine has been very ” organic“ ( to make it sound elegant) during all these years, 13 of them, meaning that I have gone with the flow, and never really had a business plan or a clear purpose.

You may ask, 13 years?… Blogging?.

NO!…13 years baking cakes. As I also said in previous posts, I´m no Blogger, I am a Cake Designer, Teacher, and Baker.

So, YES!, I have baked and decorated cakes as I have had clients to sale my cakes to.

I also became a teacher when people wanted to learn and now I am just trying to make it and a very busy business that is filled with competition, so that is why I am using all the available resources and social media is one of them.

Back to the ” about page”, What should it really be about?, What should it tell? How do I begin?

Well, I went and looked on the internet for help and came across great blogs and ideas on how to make it happen and how to write a great and clear ” about page”

The following questions were a great help, here I share with you how it worked for me.

What value do I give to my readers? Who is my blog intended for? Who is your ideal reader? What tone do you want ( funny, serious, classy, professional, sweet)? Why would they read my blog? Personal facts that will make readers relate to me?

However, after all of this, things didn´t happend. My about page was still not clear, and that was because I was not clear myself. I didn´t really know what I wanted.

Do I know it now?, maybe.

Do I really know it now?, no, but I am slowly getting there.

This is the first description I came uo with 3 years ago:

“This is a place to share and honest intake of amateur cake design business from a self-made cake-designer and also working mom, fun and entertainment ideas for home amateur bakers, and gelatine artists.

Here you can find recipes, ideas, helpful information from a new blogger on how to use social media to our advantage, and simple tips for your cakes and gelatines.

A funny and honest voice from my first-hand experience of a 10 years business, where you can find a series of articles as my gelatine tips for a better result or individual posts like recipes and funny stories.

My Venezuelan origin and my new Portuguese nationality, as well as my background on art studies, gives me a mix of experiences and knowledge that helped me be where I am today, sharing it with you is my main purpose. So please, share your thoughts with me and let´s make this journey together”

It still a work in progress, but thanks to a friend and to 3 years of growing it might keep changing.

I am currently working on it and I realized something that was missing before. By helping others find their purpose, niche and place in the cake world, I am closer to find mine. So the key is …I am here to help!

Stay tuned for a new about page coming up soon at The Art Cake Experience

This is still my homework, I am closer to figure it out and also ( of course) share it with you and help you find your place as well.

So, I have homework to do.

Don´t forget to like, comment, share and subscribe!

Love

Cristina

Extra tip:

I learned about CTA (Call to Action) is important to lead your readers to take action and interact with you, let them know that you are here to help.

So, my dear baker and cake decorator friend, can I help in your sweet journey?

if so, please join our private Facebook group for information, tips, recipes and more!

Link: https://www.facebook.com/groups/theartcakeschool/