Hi, my sweet friends,

Here I go again with the importance of using social media platforms for your cake business. This can make the whole difference in the way clients see your work and it is a great tool to find new costumers and target your niche.

Social media platforms continue to be a big help for me and have been a game-changer for my business. I try to cover as much ground as I can using Facebook, Pinterest, groups, pages, web site, and online school. However, one of the platforms that actually works for my audience is Instagram, and using ” Link in Bio” has been a game-changer for me.

So let me share with you a few tips that work and actually makes your life easier so you can dedicate your time to be creative and make beautiful cakes while you keep your community informed and updated.

Your Instagram profile has to be one of the most complete business cards you can find. Just by opening your profile, your audience has access to:

• You
• ( picture)
• Contacts
• Bio
• Purpose
• Brand
• shop
• stories
• IGTV
• Location

When you use “link in bio” funnels it gives a whole new dimension to your brand, because with just one click, your client can have access to all your social media platforms, and much more. Specially when you are a baker or a cake decorator, that as we know, we don´t have much time to be in Social Media at all hours of the day. So giving a window to your clients and followers that is always open, is a great tool!

In my case, I use the @Tailwind service to link my bio to all of my social media platforms only by using the free plan I have the opportunity to have my ” Link in Bio” and to schedule Instagram posts and Pinterest pins. This  gives my community the opportunity to go directly to my Blog, my Online School, YoutTube channel, Facebook, Facebook Groups, and to contact me to place an order of cakes and gelatins.

Check out my Instagram: @cristina_theartcakeexperience and click on link in bio to see it for yourself.

There are many other platforms that offer you the link in Bio possibility, some are free other not but it is a great tool to use.

For now, leave me a comment below with your Instagram link and I´ll be more than happy to follow you!

Don´t forget to like this post, comment, share, and subscribe.

Hope you liked it!

Love,

Cristina