The answer is no!
Then, why have one?
Some may say it is a trend, and a trend that even I sometimes question.
I am not a writer and don´t have any studies to be one. I speak a few languages, however, English being my second language doesn´t make things easier.
So, going back to my original question, the answer still “no”, it is not needed and here is why:
There are thousands of people writing blogs nowadays about everything and I don´t believe there are that many people willing to read everything we write, so is it just bloggers following bloggers?
This is a lot of work, and I really mean A LOT! I am a Cake Designer, Gelatin Artist, teacher, and a full-time mom; and on top of that I must think about writing a weekly article , fin ideas , recipes, take pictures of my products, edit and share on social media for just a hand full of people to read.
Who has time for all of that? Maybe a few good followers, my family and some good friends that still have some patience to read my articles.
But, funny thing, I still have the blog!
First because I find this screen my confessionary, as well as so many people, this is my place to say what I believe, what I think, to try to help others and share what I believe is too good not to share.
Second because even if one person can take something good out of what I write, then my work is done.
Third, once you start, no matter the amount of work you might have, you can´t stop. It is like playing in the casino, at the beginning you win nothing, then as you start having some good hands and wining, it is hard to stop, you kind of get addicted and believe that the next article , the next post is going to be the one to get to more people and help others, to finally have the wanted outcome and make something out of your work.
That is why I still have my blog, and I´ll keep writing and sharing with you everything I do, recipes, party ideas, classes, tutorials and my personal intake on how to use social media to help our cake business.
So, do I really need to have a Blog? No. Do I want to have a Blog, Yes!
It is a great tool to keep your community informed, and updated with everything you do and specially for them to get to know you, this is social media, we mean to be social and to be there for our students, clients and community.
Which leads me to my next question, what are we really selling? A product or ourselves?
That will be for my next post, leave me a comment about it and don’t forget to like this article, comment, share and subscribe!