So, let´s keep talking about #hashatgs
How to write a good (#) hashtag.
It must be memorable, unique and relevant to the post or the image. It should be easy to memorize and not too long so followers will not lose time trying to figure out what we are saying.
Good Hashtags! #caketopper #cakedesign #cakesforher
however, over this last year, I have realized that more specific hashtags even if they are too specific can have a better impact. Let me explain why…
A very trendy hashtag can have millions of followers, so if your business is new and not too famous, it will take a longer time for new followers to find, that is because your post will be lost amongst millions of other posts.
Usually, good hashtags, trendy enough, with an average of followers can be a better option for new audiences to find your product.
#caketoppers can have 424,070 publications
#harrypottercaketopper 589 publications
That means that if you use the second option for your publication, your post will be placed between 589 posts and will be easily found instead of being among a sea of almost half a million posts.
Now, not so good ones:
#caketoppersforlittlekidswholikebatman #cakedesignnewtrendsofthisyear #cakesthatshewouldliketoeat
Why?… too long, too difficult to read and not enough followers for you to lose time using them.
Before using a #hashatgs, make sure to know what the words mean and if together the words won’t have a different connotation, that way we prevent ourselves from sending the wrong message.
Just imagine this:
#mywormcake followed by an image of a good looking woman in the kitchen taking a cake out of the oven… that can be miss understood and could lead to unwanted comments.
However, imagine a steamy cake fresh out of the oven, a close-up picture followed by the #freshbakedcake better right?. We avoided the word “my” and give it a less personal connotation also all the words are easy to follow and without any different meaning.
To give you an example of my own experience, let me share with you this post from my Instagram account that had a big impact due to the use of #hashtags.
#beautyandthebeast / First the theme of the cake without talking about cakes to attract an audience interested in Beauty and the Beast and not just cake design
#cakedesign/ #bolosdecorados( Usually I make my hashtags in two different languages because I live in Portugal but want a more international audience)/ Now is the niche, the specific group of people your post is intended for. In this case are cake designers or people interested in it.
#beautyandthebeastcake / #beautyandthebeastcaketoppers / even more specific to the post and the theme
#theartcakeexperience #cristina_theartcakeexperience #theartcakeschool/ finally my brand and my Instagram account so people will easily follow me.
Next time I´ll talk about what to do and what not to do when using a #hasgtag
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See you later…