It is the beginning of a new year and I really like to take a look at my last´s year resolutions, and one of them happened to be ” More Social Media Exposure!”
Trying to be updated with all the social media posts, running an online school, recording and editing videos, teaching and baking can be a daunting task. I so much understand the work of Social Media Marketing companies and why they charge what they charge because it is a LOT OF WORK!!!!
However, this Blogging thing is kind of new to me and I can´t afford right now to pay anyone else to do the job for me so I came up with a very nice and simple to follow a calendar for social media posting.
I always have someone young to give me a ” Crash Course” on how to manage my social media accounts, this time was my gorgeous goddaughter, that gave me all the insight on how to use social media to my advantage, the best time to post and how frequently to do it.
But if you don´t have a talented Goddaughter like me, there is a lot of information on the social media platforms analytics to get you going. Pay attention to the time your followers interact with you and which of your posts are more popular, that will help you too.
There is a lot of terms and vocabulary that can make us lose our mind and patience, and since the idea is to make things easy for you I´ll try to make it simple and show you what really worked for me.
After wandering around the net, trying to find out what SEO and CCS and Plugins are, I decided to work with what I know and already have; a Facebook page ( not a profile) which is very simple to open, to use and to maintain, also the Blog ( of course) and my Instagram account. With this, I can make a lot and the idea is to get publicity, followers and promote my work.
I am no Blogger, I bake cakes and teach sugar paste modeling and gelatin art, so this social media marketing should be very simple and easy to use for me and any other cake designer.
What really works for me!
The first ( and very important) step is to post periodically, yes PERIODICALLY! This will make all the difference, and even more important is when to post. As more you post, more exposure you´ll get, and posting at the right hours will make you reach more of your target audience.
The great news is that you can schedule your posts in advance in almost all these social media platforms, some of them directly in the platform like Facebook or with the use os specialized apps like Planoly, Later and Tailwind for Instagram and Pinterest.
Let´s build our Social Media Calendar based on a few things: seasonal posts, your weekly work, quotes, and sharing. Also, it is important to know when to post, so I´ll give you an idea of what works for me.
Take in the count all the different social media platforms, groups, profiles, and pages.
So, let´s play with seasons and holidays in order to organize your yearly posts, like this:
January: News, New year´s resolutions
February: Valentine´s day
May: Mother´s day
June: Summer Break
August: Tropical themes
September: Back to School
Now, you should post weekly and periodically as I mentioned before, so here is my own personal calendar so you can have an idea, copy this if you want, but remember, you´ll only know what works for you and your target audience.
Use the analytics of the social media platforms and find out this: best hours for posting and the posts that had better interactions, this way you´ll know when and what to post.
Let me explain: If you have more people entering your page on Mondays and Fridays at 3:00pm, that means that is the best time for you to publish your posts. If on Instagram you had more reactions to the pictures of your decorated cakes, than the picture of you in the kitchen, it means people are more interested in seeing your finished work instead of the process, so post your finished cakes more often and in the best hours and days. This will mean more interaction en, even more, followers.
Combine this effort together with the use of #Hashtags and it will work even better.
Check out my previous post on ” The use of #hashtags for cake business” and get some insight on how to use them in your favor.
My weekly Social Media Calendar:
Let´s go back to our Social Media Calendar, now for the weekly posts:
Monday/ Instagram at 18:00h e Blog between 21:00h and 22:00h.
Tuesday/ Interact with Facebook Groups, share posts and news from my work and colleagues
Wednesday / Facebook between 18:00h and 21:00h
Thursday/ Instagram Stories, Facebook posts at 19:00h and a new video every two weeks on my YouTube channel.
Friday / Instagram at 21:00h
Saturday/ Facebook between 21:00 and 22:00h
I also share on my Facebook profile, pages and groups everything I publish in other social media platforms, that is because it is the platform in which I have more followers.
There are many types of pots you can share like: your own works, announcements, stories, follow-ups, share information, share someone else´s work, quotes, inspiration, behind the scenes of your work, Blog posts sharing, promotions and add and many more. One thing to always keep in mind is to BE YOU!, be original, be yourself, don´t copycat, be authentic and true and people will react to you and your work.
I don´t know it all, but I know what works for me and what could work for a Cake Business, and most importantly what doesn´t take much of your time. If you want further information an how to post and how to schedule your posts, feel free to contact me here or through any of my Social Media profiles:
YouTube: The Art Cake Experience Channel
I´ve loved to share this with you and truly hope it helps you, so if you´d enjoyed it too, please don´t forget to like, comment, share and subscribe.