I already talked on my first post about the struggles I had with the name of my blog and it´s purpose. Now, as time goes by and as I learn more about this ” having a blog” thing, I realized that an ” about page” is quite important.
But what happens when even I am not clear about that purpose?. Have to confess that this business of mine has been very ” organic” ( to make it sound elegant) during all these years, 10 of them, meaning that I have gone with the flow, and never really had a business plan or a clear purpose.
You may ask, 10 years?…Blogging?.
NO!…10 years baking cakes. As I also said in previous posts, I´m no Blogger, I am a Cake Designer, Teacher, and Baker.
So, YES!, I have baked and decorated cakes as I have had clients, also became a teacher when people wanted to learn and now I am just trying to make it and a very busy business that is filled with competition, so that is why I am using all the available resources and social media is one of them.
Back to the ” about page”, What should it sais?, What should it be about? How do I begin?
Well, I went and looked on the internet for help and came across great blogs and ideas to make it happen and to own a great and clear ” about page”
The following questions were a great help, here I share with you how it worked for me.
What value do I give to my readers? Who is my blog intended for? Who is your ideal reader? What tone do you want ( funny, serious, classy, professional, sweet)? Why would they read my blog? Personal facts that will make readers relate to me?
There are other things to consider, such as types of posts are them series or individual posts? And finally, what do you want from your readers, invite them to do something and give them something in return.
Check out this page, really helpful! https://www.melyssagriffin.com
The result after answering of all these questions was the following:
“This is a place to share and honest intake of amateur cake design business from a self-made cake-designer and also working mom, fun and entertainment ideas for home amateur bakers, and gelatine artists.
Here you can find recipes, ideas, helpful information from a new blogger on how to use social media to our advantage, and simple tips for your cakes and gelatines.
A funny and honest voice from my first-hand experience of a 10 years business, where you can find series of articles as my gelatine tips for a better result or individual posts like recipes and funny stories.
My Venezuelan origin and my new Portuguese nationality, as well as my background on art studies, gives me a mix of experiences and knowledge that helped me be where I am today, sharing it with you is my main purpose. So please, share your thoughts with me and let´s make this journey together”
Finally, I learned about CTA (Call to Action) What am I inviting my readers to do? and What will I give them in return?
This is my homework, soon I´ll figure it out and also ( of course) share it with you.
So, I have homework to do.
Don´t forget to comment and share!